EXPERIENCE
With a solid background in public relations, journalism, and social media marketing, I have effectively developed and distributed various press materials, including press releases, pitch letters, media kits, lookbooks, and media alerts. These efforts have resulted in coverage in top-tier lifestyle, fashion, and beauty publications. I have built strong relationships with fashion editors, journalists, and influencers, leveraging these connections to secure editorial placements and increase brand visibility. In my internship role with Jolana NYC, a handbag brand, I contributed significantly to boosting sales through targeted social media marketing campaigns and strategic partnerships with influencers.
By utilizing Instagram micro-influencers and SEO techniques, I helped increase Instagram followers by 10%, driving organic engagement and brand loyalty. Additionally, I’ve tracked competitor media coverage, identified new outreach opportunities, and contributed to post-campaign reporting using Slack, Prowly & Google Analytics to measure engagement, views, sales, and ROI. My ability to integrate PR strategies with digital marketing ensures that brands gain maximum visibility, and following Jolana’s successful features in Vogue and Magnanimous, our brand has experienced a surge in sales, new partnerships, and heightened social media collaboration.