With a solid background in public relations, journalism, and social media marketing, I have effectively developed and distributed various press materials, including press releases, pitch letters, media kits, lookbooks, and media alerts. These efforts have resulted in coverage in top-tier lifestyle, fashion, and beauty publications. I have built strong relationships with fashion editors, journalists, and influencers, leveraging these connections to secure editorial placements and increase brand visibility. In my role with Jolana, a handbag company, I contributed significantly to boosting sales through targeted social media marketing campaigns and strategic partnerships with influencers.
EXPERIENCE
By utilizing Instagram micro-influencers and SEO techniques, I helped increase Instagram followers by 10%, driving organic engagement and brand loyalty. I’ve also built and maintained media contact lists, ensuring alignment with brand values like emerging fashion, NYC lifestyle, and female entrepreneurship. I monitor editorial calendars for major publications such as Condé Nast, Hearst, Fashionista, Elle, and Who What Wear, ensuring timely outreach for key features like NYFW, holiday gift guides, and seasonal campaigns. Additionally, I’ve tracked competitor media coverage, identified new outreach opportunities, and contributed to post-campaign reporting using Slack and Google Analytics to measure engagement, views, sales, and ROI. My ability to integrate PR strategies with digital marketing ensures that brands gain maximum visibility while achieving measurable growth in sales and engagement.