My Work
Email & Influencer Marketing
Press
Social Media
SEO & Copywriting
Email & Influencer Marketing
Objective: Promote Jolana’s brand & grow awareness through gifted TikTok micro-influencer campaign featuring “What’s In My Bag”
Process: Used Slack & HubSpot to manage outreach and onboard TikTok micro-influencers aligned with Jolana’s mission.
Results: Increased sales, customers and social media following on Tiktok & Instagram.
Objective: Created weekly newsletter and email outreach that informs and updates Jolana’s new collections and collaborations to media outlets, Vogue, Harper’s Bazaar, Marie Claire, WWD, and more.
Results: Jolana’s successful features in Vogue and Magnanimous, our brand has experienced a surge in sales, new partnerships, and heightened social media collaboration.
Press
Jolana NYC Founder’s Story
Jolana NYC Press Kit
Jolana NYC Co-Founder Story
SEO & Copywriting
For Jolana NYC, I developed and executed a content and SEO strategy focused on increasing brand visibility, organic traffic, and customer conversion. By writing SEO-optimized blog posts and press releases, I leveraged targeted long-tail keywords to align with search intent and improve discoverability across search engines. Each piece of content was strategically structured to organize web traffic, strengthen brand credibility, and attract high-intent audiences. As a result of these efforts, Jolana NYC experienced a 15% increase in new customers, along with more than a 20% increase in sales and website clicks.
Social Media
Objective: Create authentic, behind-the-scenes content for TikTok and Instagram that builds trust and connection with the Jolana NYC community.
Process: Filmed and edited content, “What’s In My Bag” & “Founder Series: Part 1,” using CapCut & Canva. Shared personal founder stories in a relatable and authentic way through on-camera conversations, dynamic visuals, engaging effects, and trending audio to align with platform culture.
Results: Achieved 7,000+ views on TikTok
Increased customer growth by 15%
Boosted sales by 20%
Secured new micro-influencer collaborations