Email & Influencer Marketing
Objective: Promote Jolana’s brand & grow awareness through gifted TikTok micro-influencer campaign featuring “What’s In My Bag”
Process: Used Slack & HubSpot to manage outreach and onboard TikTok micro-influencers aligned with Jolana’s mission.
Results: Increased sales, customers and social media following on Tiktok & Instagram.
Objective: Created a weekly newsletter and email outreach that informs and updates Jolana’s new collections and collaborations to media outlets, Vogue, Harper’s Bazaar, Marie Claire, WWD, and more.
Results: Jolana’s successful features in Vogue and Magnanimous; our brand has experienced a surge in sales, new partnerships, and heightened social media collaboration.